Tailored study design
30+ restaurant partners
Participant screening
In-context environment
Multiple samples / benchmarking
Sample randomization
Sample blinding
Dressed or naked samples
Powerful survey platform
Hedonic liking scales
Just-about-right (JAR) evaluations
Check-all-that-apply (CATA) evaluations
Qualitative feedback
Participant exit interviews
Operator feedback
Comprehensive analysis
Full report
Dynamic dashboard
Significance testing
Paired response analysis
Correlation analysis
Penalty analysis
Industry benchmarks
Popular use cases
Impact for the whole team
Research & Development
Guide product development with sensory insights on your product, potentially alongside a benchmark, to uncover opportunities to boost satisfaction and determine if your product is ready for market
Marketing
Shape GTM with A/B testing and consumer feedback on pricing, packaging, menu descriptors, and potential use cases. Measure interest amongst different demographics to find your target consumer
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Sales and Fundraising
Develop proofpoints for restaurants, retailers, and investors with data-driven sales stories and statistically robust evidence of superiority against competitors
Get feedback in just 3-4 weeks
Set your objectives
Choose multiple objectives from a wide range of potential learnings and outcomes across:
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Supporting product development
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Refining your go-to-market strategy
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Gathering proof points for sales and fundraising
1
Design your study
Choose from Palate’s list of 30+ restaurant
partners to serve your product during a pop-up
event. Customize your test to include:
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Multiple samples
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Dressed or naked preparation
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Blinding and randomization
2
Recruit participants
Consumers are recruited and screened
from Palate’s database based on their:
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Demographics (e.g., age, gender, income)
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Attitudes (e.g., dietary habits, feelings towards plant-based products)
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Custom traits of your choosing
3
Get in-restaurant feedback
4
Qualified participants fill out a survey while they eat covering:
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Hedonic liking
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Just-about-right evaluations
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Check-all-that-apply evaluation
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Qualitative feedback
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Freeform exit interviews
Take action
Palate analyzes the results to recommend next steps via:
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Readout with Palate
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PowerPoint report (recommendations, study overview, statistical analysis, R&D exhibits)
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Dynamic Excel dashboard
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