During our time at McKinsey and Facebook, we were excited by the potential of sustainable foods to slow climate change and end factory farming. Yet, slowing industry growth clearly indicated that inspiring consumers to change their eating habits would require better products.

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However, the food industry has been stuck with the same product feedback tools that have existed since 1980 - think white rooms, two-way mirrors, and a burger patty served through a slot. Not only are these methods inauthentic to how people experience food, they’re expensive and slow-moving. Many brands have been priced out entirely and resorted to testing primarily with small, biased samples of friends or employees.

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Palate is different. We’re revolutionizing product feedback with authentic, agile approaches that help sustainable food brands build better products faster.