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Trusted by leading better-for-you brands
They are organized, on top of the details, flexible, and
willing to do whatever it takes to help us get the insights
we need.
Jeff Nobbs
CEO & Co-Founder
When our team needed important changes to project
timelines, recruiting, or test set-up, they were always
willing to adapt for us to meet our deliverables.
Danica Barry
Sr. Consumer Insights & Sensory
They are organized, on top of the details, flexible, and
willing to do whatever it takes to help us get the insights
we need.
Jeff Nobbs
CEO & Co-Founder
When our team needed important changes to project
timelines, recruiting, or test set-up, they were always
willing to adapt for us to meet our deliverables.
Danica Barry
Sr. Consumer Insights & Sensory
We think Palate offers a unique, simple, affordable and
representative way to get into consumers heads.
Celine Schiff-Deb
CEO & Co-Founder
The entire process was well-structured, thoughtfully
executed, and delivered on time, with valuable
strategic input throughout.
Tim Leclercq
CEO & Co-Founder
The team demonstrated professionalism, flexibility, and most importantly, a deep understanding of sensory/consumer research.
Ariel Rudik
Food and Sensory R&D Scientist
They are organized, on top of the details, flexible, and willing to do whatever it takes to help us get the insights we need.
Jeff Nobbs
CEO & Co-Founder
We think Palate offers a unique, simple, affordable and representative way to get into consumers heads.
Celine Schiff-Deb
CEO & Co-Founder
Their insights and approach to consumer research is always apt to our needs, and has enabled us to accelerate a path to market while remaining cost effective and flexible.
Ji Davis
Chief of Staff
When our team needed important changes to project timelines, recruiting, or test set-up, they were always willing to adapt for us to meet our deliverables.
Danica Barry
Sr. Consumer Insights & Sensory
The entire process was well-structured, thoughtfully executed, and delivered on time, with valuable strategic input throughout.
Tim Leclercq
CEO & Co-Founder
A fresh take on product & packaging insights
Sporadic & overdue
Expensive testing methods force brands to pick & choose moments for external feedback, often too late to be actionable
Early & often
Affordable, flexible product testing that enables brands to incorporate external insights iteratively & proactively throughout product development
Slow & a hassle
Old-school agencies, archaic collaboration tools, rigid plans, and weeks to get the results
Quick & easy
Flexible processes, thoughtful planning, speedy execution, and results the day after testing
Inauthentic and unnatural
Online environments & sterile white rooms that fail to reflect how people experience food
Real world + high fidelity
Data collected in the settings where people actually buy, cook, and eat food
Fast, affordable, real-world feedback
from chefs and consumers.
Restaurant Pulse
Modern-day taste test conducted in a natural setting while maintaining full scientific rigor
Grocer Pulse
At-shelf test stocking your product or mock packaging on the shelves of our retail partners
In-home Pulse
In-home testing bringing your product into homes for an authentic experience
Foodservice Panel
Panel of 1,000+ foodservice experts spanning all geographies, cuisines, and verticals
2-3x faster
Speed compared to traditional
approaches
Real world insight
Conducted in the settings used to buy,
prepare, and eat food
30-50% cheaper
Cost compared to CLTs, IHUTs, and
Chef Diagnostics
How teams are using Palate to build better products faster
Eight tangible, simple examples.
Taste validation
Retail market readiness
Packaging improvement
Formulation improvement
GTM strategy
Innovation strategy
Foodservice sales effectiveness
Benchmarking & sales proof points
How it works
1.
Design your study
2.
Recruit your target market
3.
Get feedback
4.
Take action with our dashboard
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