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How many responses?
We built a calculator to help you understand how many participants you should include in your study
Degree of Preference
How big is the gap in performance?
Based on mean overall liking on 7-pt scale.
Sample Size
How many participants are in the study?
If comparing between separate cells, use the # of consumers / cell.
What is your target confidence interval?
Likelihood of statistically significant result
What type of analysis are you running?
What is your target confidence interval?
What type of analysis are you running?
Margin of Error
Statistically Significant Result Likelihood
Calculated using 400,000 simulations on a 7pt scale
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