During their time at McKinsey and Facebook, Alex and Han were excited by the
potential of new products to alleviate our public health crisis, tackle climate change, and end factory farming.

 

Yet, slowing industry growth clearly indicated that inspiring consumers to change their eating habits would require better products.

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However, the industry has been stuck with the same product feedback tools that have existed since 1980 - think online surveys and food served through a slot.

 

Not only are these methods inauthentic to how people experience our products, they are expensive and slow-moving. As a result, most brands have resorted to testing primarily with small, biased samples of friends or employees. 

 

Palate is different. We’re revolutionizing product feedback with authentic, agile approaches that help better-for-us brands build better products faster.