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@Wix Editor

Please revert to the previous hexagon pattern instead of the gradient

@Wix Editor

Please revert to the previous hexagon pattern instead of the gradient

@Wix Editor

Please revert to the previous hexagon pattern instead of the gradient

@Wix Editor

Please revert to the previous hexagon pattern instead of the gradient

@Wix Editor

Please revert to the previous hexagon pattern instead of the gradient

Please remove the animations except for "from the real world" and "start your free trial". Please change the free trial one to reveal

Agile, authentic product feedback.
From the real world.
Palate helps you build better products faster with insights collected from:
  • Grocery store aisles
  • Restaurant dining rooms 
  • Kitchens of consumers and chefs
Loved by these sustainable food pioneers
End-to-end product insights
Concept development
​Identify top innovation opportunities and define product specs
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Generate ideas
Pain points with existing products 
Gaps in the market
Top opportunities for your brand 
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Prioritize concepts
Ranking of top concepts
Purchase intent relative to competitors
Cannibalization risk for existing portfolio
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Define specs
Key buying factors for category
Target price for product concept
Desired format of finished product 

Relevant Products

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Retail Buyer Panel

2-3x faster
Speed compared to traditional approaches
Real world insight
Conducted in the settings used to buy, prepare, and eat food
30-50% cheaper
Cost compared to CLTs, IHUTs, and Chef Diagnostics
Revolutionizing product feedback with authentic, agile approaches
Restaurant Chef
How would you rate the firmness?
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Liking
Preference
Purchase intent
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In-restaurant consumer feedback
Showcase your product at one of our restaurants for a pop-up event to get sensory feedback
  • Preference
  • Purchase intent
  • Overall liking
  • Willingness to pay
  • Flavor, texture, appearance
  • CATA analysis
  • JAR evaluations
  • Qualitative feedback
Man Shopping for Groceries
Trial rate
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What is decreasing your interest?
Visibility
Appeal
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At-aisle consumer feedback
Showcase your product on the shelves of our grocer partners for a pop-up event to get packaging, placement, and pricing feedback:
  • Trial rate
  • Drivers to trial
  • Barriers to trial
  • Branding appeal
  • Pricing
  • Messaging
  • Visibility
  • Qualitative feedback
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Chef guidance 
Tap into our network of 150+ Executive and R&D Chefs covering all cuisines, geographies and food service verticals:
  • Sensory guidance
  • Product versatility
  • Recipe development
  • Key buying factors
  • Current pain points
  • Innovation opportunities
  • GTM strategy
  • Sales messaging
Chef Portrait
Sensory performance
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Product functionality
Food service sales
How is the color of our cheddar?
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ABOUT US

PALATE WAS FOUNDED TO CREATE A NET ZERO, ANIMAL-FRIENDLY WORLD.

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